Design: Art and Culture of the Web
Digital strategy + design
Art and Culture of the Web track, Mozilla Festival 2014
This project, designed for the Mozilla Festival’s first-ever Art and Culture of the Web track in 2014, called for viral web and print materials that represented the creative, grassroots spirit of the community who had brought the track to life.
To help get the word out, I designed a website for the project’s Call for Submissions that was widely distributed across the Tumblr blogging interface, and indeed it did go viral, with over 10,000 views in its first 24 hours. I also put together a printable mini zine, inspired by the rough-and-ready aesthetics of early 1990s hacker cultures, which was hand-assembled and distributed by track participants throughout the festival.
From the community’s website: “As the internet becomes increasingly ubiquitous around the world, more and more web users are making the transition from consumers to creators, merging art, technology and networks to build new and surprising digital art forms with unprecedented, democratizing and radical results.
What might the combination of these experiments in theory, code and creativity – a practice we refer to as “networked art 5.0”, inspired by early net.art manifestos, mean for cultural heritage organisations, artists, technologists, curators and consumers?”